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Home Business Quips and Quotes Get Rid of the Crappy Stuff

Get Rid of the Crappy Stuff

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"Get rid of the crappy stuff."

-- Steve Jobs, 2006.

Steve Jobs related this comment to Nike president and CEO Mark Parker just after his appointment. At Fast Company's Innovation Uncensored conference (April 10, 2010, new York) Parker relates the full quote as "Nike makes some of the best product in the world, product that you lust after, absolutely beautiful, stunning product, but you also make a lot of crap. Just get rid of the crappy stuff and focus on the good stuff." Parker says he interprets the the advice concisely as to "edit".

Put another way, all businesses should generate ideas. The real trick is to filter out the really great ideas from the rest, and to focus all your effort on them. Do more on less.


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